Dr. Joshua S. Campbell , CEO of Sandhill Geographic
Class of 2015: Department of Geography and Atmospheric Science
What is your area of study? PhD in Geography with a specialization in Geographic Information Systems (GIS)
What year did you graduate? 2015
What is your current career or position title? CEO of Sand Hill Geographic
What do you do?
I am an applied geographer that specializes in geographic information science and technology. Through Sand Hill Geographic, I provide consulting and technical services to organizations that are trying to better utilize the geographic dimensions of their information. Being in Washington DC, I try to work at the intersection of the national security, diplomatic, and development communities.
In the last eight years I’ve been a Geographer at the U.S. Department of State, an executive at a geospatial software startup, and now run my own consulting business. I’ve worked on projects related to several U.S. Government agencies including the Department of State, Department of Defense, U.S. Agency for International Development (USAID), as well as the World Bank.
Each of these organizations need to answer questions that are critical to their operations, and geography (technical, physical, and human) can play a large role:
- In the State Department context, understanding how conflict or natural disasters will impact vulnerable countries is a key concern. What are the dynamics of refugee movements (who are they, where are they coming from, where are they going), and what social, economic, and policy impact will it have regionally?
- For USAID, what is the spatial extent of a drought and how do we preposition relief supplies to deliver aid? Where are all the buildings in an area with an on-going malaria eradication program, and how can we plan to spray all the buildings?
- From a national security perspective, how can we discover, monitor, and predict threats? This can range from mapping the movements of foreign militaries to the spread of Ebola. The ability to anticipate threats can give policy makers a decision advantage.
- For the World Bank, the goal is to make financial investments that will reduce poverty and increase equality. In order to prioritize investments, fundamental questions about a country’s exposure to natural disasters, and their related disaster risk management plans, are required. Mapping risk and measuring the impacts of financial investments on that risk are key metrics for evaluating a program’s effectiveness.
In all these cases, I help build workflows that focus on the geographic elements that provide insight to these questions, and construct technical systems to collect, analyze, visualize, and share data and analysis products. Often the technical solutions are very similar, but their implementation into various bureaucratic institutions is very different.
The need for quality geographic data to use in these systems is also a common requirement, and is often lacking. To address this problem, I created MapGive, a crowdsource mapping initiative at the State Department designed to catalyze open geographic data production to support the humanitarian, development, and disaster risk reduction communities. This project has supported open mapping efforts all over the world, and has played a significant role in many large natural disasters and humanitarian emergencies.
My graduate school experience provided the academic training and applied research in Geography, Geographic Information Systems (GIS), and Remote Sensing, that form the core of what I do today. I came to DC well equipped to do the work
What is your favorite aspect of your job?
My favorite part of this work is simply the huge array of issues that can benefit from the application of geographic knowledge and technology. The explosion in geographic technology means we have an ever-expanding array of tools to collect, analyze, visualize, and share data and analysis. These are essentially new vectors for doing what geographers have always done…derive new insights by utilizing a spatial perspective. The work is never boring.
What advice do you have for current graduate students?
- Enjoy the process.
- Graduate school is grueling, and often takes a toll on students. Focus on the goal of completing the thesis or dissertation, and work to integrate writing into your life systematically. Realize that getting the PhD is actually the start of your career.
- Make your work relevant.
- If you want to be a practitioner in your field, spend time outside the academy. Take the internship with an agency or company. It is critical to get real world experience. Often you’ll find you have more than enough academic knowledge to do the job, but you lack the social network, understanding of bureaucracies, or funding mechanisms that are required to turn that knowledge into policies or projects. This experience will not only make you more effective, it can provide a unique kind of confidence when you return to school, that you can and should finish the degree.